Tradist Distribution has become the exclusive distributor for Allbirds in Turkey and Central Asia, effective July 2025. Headquartered in Istanbul, the company offers a comprehensive range of services, including end-to-end distribution, e-commerce operations, monobrand online stores, and integrated marketing solutions for footwear and bag brands across Turkey, Eastern Europe, and Central Asia.
"Our strategic decision to transition to a distributor model across international geographies has been highly successful. In recent months, we have partnered with world-class distributors and expanded our brand reach through a profitable business model. With the signing of these three new agreements, we look forward to expanding the Allbirds brand to other countries across Eurasia," said Allbirds CFO Annie Mitchell.
911 Fashion, a Tel Aviv-based fashion and lifestyle distribution company, will distribute the brand's products in Israel starting in October 2025. The company operates 35 retail locations, including standalone stores for Alo Yoga, AllSaints, and Scotch & Soda, as well as a local concept chain, :store.
Starting in January 2026, Beosport will be the exclusive distributor for Allbirds in the Balkans. Beosport is a retail and distribution company for premium sportswear, footwear, and lifestyle brands in Southeastern Europe. Founded in 1996, Beosport is headquartered in Belgrade.
Allbirds
Allbirds, distinguished by its environmentally friendly production approach, was founded in 2016 by New Zealander Tim Brown and engineer Joey Zwillinger. Developed with a focus on sustainability, Allbirds products are made with environmentally friendly materials such as merino wool, ocean plastic, and sugarcane. Having quickly gained significant popularity with its first model, the Wool Runner, dubbed "the world's most comfortable shoe," Allbirds has now reached millions of users worldwide.
The Allbirds collection offers a wide range of sneakers designed for everyday use, performance running models, lightweight slippers, and children's products. With its timeless designs and neutral color palette, Allbirds has become an icon of the modern lifestyle, combining style and sustainability.