Neo Fuarcılık Shares Its 2026 Vision with the Industry
Elvent Kumral, well-known in the Turkish footwear industry, met with industry stakeholders at the 3rd Nobel Mastershoes Fair with his new initiative, Neo Fuarcılık, continuing to showcase his company’s fair performance. His vision message, shared on LinkedIn, drew significant attention within the sector.
Neo Fuarcılık aims to bring the sectoral responsibilities of trade fairs to the forefront in 2026. Kumral emphasized that trade fairs cannot be measured solely by square meter sales and that sustainable organizations cannot be built without a thorough understanding of industry realities and the global trade landscape.
Kumral also noted that the current global downturn cannot be overcome by repeating the same customer profiles or by organizing events with high visibility but low commercial impact.